Meet Nitish Kumar Yadav.
Nitish is from India. For the past five years, he has been part of the tech teams at Rusk Media, WedMeGood, and Mosaic Wellness.
Now, he is diving into his own projects, and his latest venture is FixAEO, which he whipped up in about 50 days.
FixAEO is an AI-visibility tool. More on that project below.
Nitish Kumar Yadav - Founder of FixAEO
The story told by Nitish Kumar Yadav
What is FixAEO?
So, here's the scoop. When someone asks ChatGPT, Perplexity, or Gemini, "What's the best tool for X?" does your brand pop up? Most founders have no idea. That's where FixAEO comes in.
It checks across eight different engines and gives you a straightforward answer. Best part? It's completely free, no sign-up required, and there's a handy Chrome extension that lets you check any site while you browse.
No trial walls, no credit cards - just give it a shot and see if it works for you.
The Business Model
The public scan is free forever - no signup, no card - because I'd rather people just use it.
The paid plan (Lite, $29/mo, or $25/mo billed yearly) is for ongoing tracking: it watches your brand across the major AI engines on a schedule, with dashboards, competitor comparisons, and alerts when your visibility moves.
Bigger teams get a custom plan; billing runs through Lemon Squeezy.
Honest caveat: I haven't pushed the paywall hard yet. Right now I care more about people using it and telling me what's broken than about revenue (still $0 there, on purpose).
FixAEO So Far
FixAEO has been live since the end of May 2026, so it's still early days.
About 680 people have dropped by, and around 70 have actually run a scan. The scanner has already picked up over 2,800 real AI citations.
Signups are still on the lower side but are gradually increasing, and revenue is currently at zero, which is totally fine with me.
Below you’ll see the visitor stats for fixaeo.com. Since launching end of May: 938 visitors, ~1,470 pageviews, and 981 sessions.
Visitor stats for fixaeo.com
The Tech Stack
Backend: Go (Chi + pgx) on Postgres
Frontend: Next.js + Tailwind, on Cloudflare Pages
A Chrome extension (built with WXT)
Everything in Docker on a small VM; PostHog for analytics, Lemon Squeezy for billing
For the AI data: Gemini's API powers the free scans, plus a browser-automation layer to read the engines that don't offer a public API
Marketing that Worked
What's really been effective isn't some fancy marketing strategy; it's more about building a habit.
I scan someone's brand, and if I find something interesting, I just send it over. No sales pitch - just a friendly note saying, "Hey, here's how your brand is showing up in AI right now."
That's how I ended up in this newsletter (Fake Mayo). I scanned a site, shared the real numbers with Jakob Jelling (the founder of Fake Mayo), and he got back to me.
Example of a scan report I would send (this example is notion.so)
Another cool thing is that the product has a bit of a viral element.
Every free scan generates a shareable report and a little score badge that users can display on their site, which encourages them to show it off to others.
Embeddable socre badge. The sharable badge every free scan produces.
Marketing that Didn’t Work
Now, let's talk about what didn't work.
I posted on X for weeks and got mostly silence. A few examples below.
My best post, ~68K views
~6.5K views
The launch offer I'm running right now - ~25K views in a few hours
I even paid for one of those "we'll list you on 100 sites" packages, but it turned out to be mostly link farms - total waste of money.
I also wrote a bunch of blog posts that Google just didn't bother to index. A few examples below:
What I learned
So, what did all of this teach me?
On a brand-new domain, building the product is honestly the easy part. The tricky bit is getting anyone - Google or the AI engines - to trust you enough to actually show you. And that really comes down to two things: backlinks and how old your domain is. No shortcuts there, sadly.
Getting discovered is still my biggest headache.
Screenshots from FixAEO
AI engine visibility
How a brand ranks across all 8 engines (ChatGPT, Claude, Gemini, Perplexity, Copilot, AI Overviews, DeepSeek, Grok). Example dashboard, tracking Notion.
Citations
A brand's share of AI citations and its rank vs other domains. Example: Notion.
Cited sources
The domains AI actually cites (Reddit, G2, Product Hunt, GitHub…).
AI crawler analytics
Which AI bots crawl a site, and how often.
Competitive landscape
Share of voice vs competitors over time.
Connect with Nitish Kumar Yadav
Also, Nitish is offering a discount on FixAEO. If you want ongoing daily AI-visibility tracking, Fake Mayo readers get 90% off the paid plan.
Use this code: FAKEMAYO90
