How Siddhant boosted his posture coach app to over 300 installs in just a few months

Meet Siddhant Daigavane.

Siddhant is a solo indie developer from India.

Earlier this year (2025) he set himself an ambitious challenge: ship a new iOS app every month for six months. He wanted to learn quickly what resonates with people, so he took a “spray‑and‑pray” approach to distribution and marketing.

Instead of spending months building a single product, he rapidly launched five different apps, each with a different value proposition, and shared them across every relevant platform he could find.

Below is the story told by Siddhant - with a focus on one of his apps called UpRight.

The story told by Siddhant Daigavane

Start out small

At the start of this journey I read a few essays that had a profound impact on my mindset.

One argued that new founders shouldn’t dive straight into a complex SaaS; software projects are slow, expensive and risky, and it’s better to start with tiny, easy‑to‑ship products that let you rack up small wins.

Another reminded me that ideas matter as much as execution, and that most profitable ideas aren’t unique or sexy, they solve boring but painful problems. That encouragement to aim small and useful, rather than original and grand, shaped my decision to build a simple habit‑forming app rather than chase a single big vision.

These are the essays that shaped my approach:

• When Should You Start a SaaS?

• Anatomy of a Launch

• Wordle. the Word Game, Is a Love Story (paywall)

What I built and why

I didn’t try to dream up the next big unicorn, nor did I stress about being totally original. Instead, I kept a journal of everyday annoyances, asked friends about their problems, and watched for patterns in forums and communities, a nod to the suggestion to contribute to communities and listen to what people complain about.

When an idea seemed useful and achievable within a month, I built it.

LockIn Daily - Track Time

In March 2025 I released LockIn Daily, a minimalist habit‑tracker and time‑blocking tool. It performed the best of my early projects and gave me my first meaningful revenue.

NetCal - AI Calorie Tracker

In May I launched NetCal - AI Calorie Tracker.

UpRight - Posture Coach

July saw the release of UpRight, an AirPods‑powered posture coach that uses the motion sensors in your AirPods to monitor your head and neck alignment in real time and gently reminds you to straighten up.

I’ll be going into more detail on how I grew UpRight later on in this story.

StrideGate - Walk to Unlock

August brought StrideGate, which gamifies walking by unlocking apps after you hit a step goal.

Dozzi - Nightly App Block

September rounded out the sprint with Dozzi, a nightly app‑blocker.

Each app was built in under a month and shipped to the App Store.

Zooming in on the UpRight app

Without a marketing budget, I leaned heavily on App Store optimization and organic channels.

Launch platforms

When UpRight was ready I launched simultaneously on these platforms:

• Product Hunt

• Huzzler

• SoloPush

• PeerPush

• Uneed

I also posted on X (my launch post below), Reddit, and various indie communities. This shotgun approach helped me validate ideas quickly.

I used a single boosted X post to promote UpRight; otherwise, every download was acquired organically.

Lessons learned

The biggest lesson was that distribution matters as much as code.

Shipping to multiple directories and communities at once helped me find early adopters, but building a sustainable audience takes time.

I’m okay with that; the goal of this sprint (launching the five apps) was to iterate quickly, learn from the data and build momentum.

The UpRight business model

UpRight is a freemium model with in-app subscription.

• Annual: $24.99 (3-day free trial)

• Weekly: $4.99

UpRight downloads and revenue

The app was launched July 25th, 2025. So the following numbers cover July 25th, 2025 to October 15th, 2025.

• App first-time installs: 381

• Subscription starts: 76 ( 75 annual, 1 weekly )

• Revenue: Annual plan: $188

• Revenue: Weekly plan: $6.64

• Mix: Annual = 98.7% of starts (75/76) and 96.6% of sales ($188/$194).

Visible spike in late July (launch week), then a long tail.

What’s next?

Looking forward, I plan to slow down and focus on the most promising concepts/apps, deepen user research and explore paid growth channels.

Contact Siddhant Daigavane

Feel free to reach out to Siddhant on X. He is always happy to connect with fellow builders and share what he has learned.