How Sebastian got his first 100 users from Reddit, X, LinkedIn, and manual outreach

Meet Sebastian Mattsson.

Sebastian is a 19-year-old founder from Sweden who discovered entrepreneurship early on and fell in love with building things on the internet.

After years of digital marketing, design, and experimenting with online businesses, he stumbled into SaaS, and built Launchli using an AI coding tool.

Within 30 days of launching, he reached his first 100 users, completely organically.

I’ve always loved building things, but previosly I often hit the same wall over and over again: I could build a product, but I couldn’t get people to try it out.

My first SaaS, Entrives, was built entirely using Lovable, the AI coding tool that basically gave me the power to build real applications without being a coder.

Lovable genuinely changed everything for me. It removed every technical barrier I had, and even led to the Lovable team inviting me to their HQ in Stockholm so I could show them what I’d built.

That moment pushed me deeper into SaaS.

But Entrives revealed the real problem:
Building the product was never the hard part. Distributing it was.

If nobody sees what you're building, nothing else matters. And I quickly realized I wasn’t alone.

So I built the tool I wished I had, and that’s how Launchli was born.

Launchli is an AI that distributes your product everywhere automatically. It analyzes your website, your audience, and your tone of voice, then tells you what to post, writes it for you, schedules it, and even finds people online who already have the problem your product solves.

It handles distribution so founders can focus on building.

Before writing a single line of code, I talked to a lot of founders.

I asked:
“What’s the thing you struggle with the most when growing your SaaS?”

Almost everyone said the same thing:
“I don’t know how to or have time to market my product.”

This was the pain I felt myself, and it became the pain I built the solution for.

Those early conversations became my first users, because I built exactly what they described.

I started building Launchli October 2025, and I have only launched the public beta so far, not the actual official launch yet.

Launchli is my full-time job. I finished high school here in Sweden in the summer of 2025 and since then I've went full out in my entrepreneur journey.

I am working on this completely solo for now. Once I get in more revenue I will start looking for potential hires and a co founder.

Launchli runs on a simple subscription model. Customers will be paying monthly to have their distribution handled for them instead of doing it manually.

The core idea is predictable, recurring revenue in exchange for saving customers (founders) a ton of time on visibility, while they focus on building the product itself.

Most of my early users came from Reddit, not because I was promoting anything, but because I was showing up (examples below) where founders and builders already were.

I shared progress updates, lessons I was learning, small case studies, and insights that could help other early-stage SaaS creators.

My posts always followed the same principle:
Give real value first. Mention the product only when it naturally made sense.

That alone created a simple but extremely powerful funnel:

People read something useful → got curious → clicked my profile → visited my website → signed up.

Reddit rewarded authenticity and detail. Every time I shared something genuinely helpful, traffic spiked.

Reddit became my number-one engine without spending a cent.

X wasn’t about virality for me, it was about presence. I posted what I shipped that day, what I learned, what broke, what I fixed, small wins, and small demos of features I was adding.

I talked openly about building the product, figuring out distribution, and the mistakes I made along the way.

Example posts below:

People follow consistency more than perfection.

Many users told me they signed up after silently watching my progress for days or weeks.

X didn’t explode overnight, but it created steady trust, which leads to conversions.

On LinkedIn I shared insights about marketing, distribution, and building with AI.

Example post below:

LinkedIn brought steady traffic and high-quality users because the intent is strong.

I also reached out (mainly on Reddit, X, and LinkedIn) to people manually, but never with a sales pitch. Instead, I asked about their workflow, tried to understand their pain, and offered help where I could.

When the conversation naturally led to the problem Launchli solved, then I mentioned it. I would ask follow-up questions like:

This approach works because people don’t want cold pitches. They want someone who understands their struggle. And when your product actually solves that struggle, the conversation takes care of itself.

The key thing: it’s a conversation, not a pitch. If you jump straight to selling, people shut down. If you lead with curiosity and value, introducing your product feels natural instead of spammy.

Many of my early users came from these simple, genuine conversations.

This was one of the biggest unlocks.

Instead of only talking to happy users, I talked to people who:

I had connections with a few people on the platforms i target, so I usally spoke with them there. If they were people that I have never spoken to before, I usally communicate with them through email. I have a newsletter that they get added to as soon as they sign up, and one automated email that get sent out 2-3 days later is a feedback question.

Their feedback shaped the product more than anything else. It’s what turned Launchli from a content tool into a distribution engine.

Eventually, Launchli became my own growth engine.

It wrote my posts, scheduled everything, analyzed what worked, found conversations I should join, and told me what to do next.

I was using the product to grow the product, and that feedback loop made everything faster.

The more I used it, the more I learned what needed to be improved, and the better it got.

So, I started out without an audience. I didn’t run ads. I didn’t have money for any marketing.

I focused on one thing:
Show up where my users already hang out.

Launchli now has 100+ users, entirely through organic distribution. So far $146 MRR (Monthly Recurring Revenue). Not much at the moment but it's growing quickly.

And I’m just getting started, improving the product, learning distribution every day, and sharing everything publicly so others can benefit from it too.

Don’t overfocus on features. Your product isn’t the problem. Your distribution is.

If you consistently show up where your users already hang out, give value, and talk to people, you will get users, even with no audience, no ads, and no budget.

You’ll find Sebastian on these social platforms.

See you next time.

Thanks,
Jakob Jelling

I’m on X. Come out and play.