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How Sanjay is growing his AI visibility tracker

How Sanjay is growing his AI visibility tracker

Jakob Jelling
November 30, 2025

Meet Sanjay Singh.

Sanjay is a 27-year-old Indian national currently residing in Dubai, UAE.

Previously he built Xpired and scaled it to about $500k in domain inventory.

Currently he is focused on Radarkit, an AI visibility tracker.

A portrait of a smiling man with doodles and keywords in the background related to digital marketing, including "marketing," "Travel," "SEO," "Growth," "Domains," and "SAAS".

Sanjay Singh - Founder of Radarkit

The story told by Sanjay Singh

What is Radarkit?

Radarkit shows how your brand or pages appear in large language models and AI tools.

It tracks visibility and ranks across LLMs (Large Language Models). Think of it as rank tracking after SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).

You can study the replies and citation data to learn why your brand is missing. You can then use our content and keyword tools to make content that ranks better in LLMs.

The homepage of Radarkit

Starting out

I started Radarkit with my brother, Shubham Singh, in August 2025. Not my full time job. I have other software and services projects going on.

We launched in September 2025.

In two months we reached 100 users. Most came from one trip to Shenzhen SEO Conference. We talked to many SEO folks, gave free trials, and asked them to try the product. That helped fast.

A group of five men are smiling and holding small plates of food at what appears to be a networking event or conference. A large banner behind them for a company named "interamplify" features text including "Traffic is the new" and details about exclusive technology and a global network. Other attendees and exhibit booths are visible in the background of the corporate event space.

From the Shenzhen SEO Conference
From left to right, Sharoz, Sanjay (me), Aditya , Shubham (my brother), Abhishek

Marketing that worked

In terms of marketing the Shenzhen trip has been the single biggest win. Meeting people in person and getting them to test the tool gave fast feedback - and real users.

We also had some success running this YouTube channel and posting on LinkedIn.

Additionally we have gotten some traffic from public talks. Cannot provide links to them as they were mostly over Zoom.

Marketing that didn’t work

Our biggest marketing struggle has been getting people to actually try the product after signup. Many people sign up and then do not use the tool. Turning signups into active users is my main focus right now.

We also haven’t had much luck with sending personal DMs. Cold messages in inboxes rarely led to a trial or any real engagement. I have a feeling it usually went into spam.