How Dumebi Okolo Bootstrapped Ozigi to 400+ Active Users in 7 Months

Meet Dumebi Okolo.

Dumebi is from Nigeria, Africa. She started her tech journey as a frontend engineer and eventually moved into technical writing. That transition is what led her to building Ozigi, a tool to find leads, run outreach, and publish content.

I saw a job posting for a technical writer role, but with an unusual requirement: post on social media every single day.

I hadn't even landed the job yet, but I immediately saw the bottleneck. The interview never happened, but an idea stuck with me.

I built the first version - a tool called "Blogger Helper" - as an internal solution I planned to pitch during that interview. When the interview fell through, it just sat on my desk. But I couldn't stop thinking about what it could become.

Over the next six months, that makeshift social media content generator evolved into something much bigger.

It went from short-form content to scheduling, graphics, newsletters, blog posts, and eventually a fully functional end-to-end GTM (Go-To-Market) pipeline covering social media, blogs, lead generation, cold emails, DMs, and everything in between.

I started building Blogger Helper in February 2026 and pivoted to a full GTM platform by June 2026. Now with a new name, Ozigi.

It’s now end of July 2026 (seven months in since launch, and the traction has exceeded my expectations:

All of this bootstrapped.

My first approach was organic: reaching potential customers primarily through social posts.

I also ran a brief Google Ads campaign for a traffic boost. The results were not impressive (seee stats below).

I realized the real win was improving the domain authority for better organic discovery. That led me to list Ozigi on platforms like There’s An AI For That (TAAFT) and AppSumo, which included some attractive lifetime deals.

I also built profiles here;

I basically built listings/profiles anywhere we could get visibility.

I also built a few tools. Traffic from it has been a bit slow, but it has brought in a good amount of traffic.

Free tools built to promote Ozigi:

People won't recognize value in what you've built until you show it to them. I used to believe that building something good was enough, that people would naturally gravitate toward it. But you can't gravitate toward what you don't know exists.

This realization changed everything. It meant going public, staying visible, and constantly putting Ozigi in front of people who needed it.

Ozigi isn't targeting enterprises with nation-sized budgets.

Ozigi is built for small teams and early-stage founders who are resourceful, determined, and need a GTM engine that actually fits their reality. I want Ozigi to be the best tool for teams doing more with less.

Ozigi operates on a freemium Software-as-a-Service (SaaS) business model.

Ozigi is built on Next.js using App Router and Server Actions, styled with Tailwind CSS, and tested via Playwright.

I use Supabase (PostgreSQL) for the core relational database and GitHub OAuth, paired with Upstash Redis/QStash for rate limiting and cron job queuing.

Media is hosted on Cloudflare. R2.AI is powered by Google Gemini.

Integrates Composio to bridge external CRMs like HubSpot and Salesforce, Dodo Payments for tiered subscription handling, and ZeptoMail for transactional email routing.

See you next time.

Thanks,
Jakob Jelling

I’m on X. Come out and play.