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How Dhang is growing his website Indietool

Meet Dhang Hang. The creator of indietool.io

Dhang is originally from Cambodia, but has been living in the US for eight years now.

Dhang Hang

The story told by Dhang

Previously I worked as a software engineer. After discovering a YouTube video about @levelsio, who has made a lot of money building apps, I started to think that maybe I could do it too. Thus, I began my journey.

During 2023 I have built six apps, all of which failed to make even $1 - and with zero users. This made me wonder what the problem was, and I realized that I had built everything alone in my room.

Thus, I began to share my journey on X using the #buildinpublic hashtag. It was uncomfortable at first because I was afraid that people might copy my idea or accuse me of being a copycat. However, the more I shared, the more I realized that having the same idea as others doesn't matter as much as how you execute it. I am currently launching my product on Product Hunt.

One day I wanted to learn about SEO and backlinks. This curiosity led me to start building indietool.io, targeting indie hackers on X. I wasn't sure if it would work, but I decided to ship it anyway.

indietool.io homepage

On launch day, I reached out to two or three friends on X to help repost, and I also made a launch video using Canva Pro, which is extremely easy to use.

Surprisingly, people liked it, and honestly, I didn't know why. Then, after a few weeks, I started to charge users $1.99 per app and made my first sale. Now, I have raised the price to $4.99 and made a few more sales.

After launch day, I kept posting updates - live below - from user visits to new features and embedded my site's link in those posts.

This is how I continue to generate traffic to my site through X (currently at 3.8k unique visitors) and 190 users.

To sum up, I believe that you never know whether a product will work until you ship it and let people decide.

My next step is to set small goals of reaching $1,000, $5,000, $50,000, $100,000, and $1 million.

I strongly believe that taking action and persevering are key to success because you only live once. Either you climb that mountain or you walk around it.

Dhang is currently building his next project, invoicesonic.com, since he had so many customers asking about invoices.