How Alexander Le grew his AI tool for non-coders

Meet Alexander Le.

Alexander is from Denmark with Vietnamese heritage. He knew from a very young age that some day he wanted to make his own company. Watching his parents work hard to provide for the family made him want to do the same.

Alexander was a straight A student, graduated with the highest GPA (Grade Point Average) in university, and eventually got into a prestigious job as an MBB consultant.

He worked 70-80 hours a week for big companies. Doing slideshow presentations on status quo and recommendations on how to proceed with strategy.

For Alexander it was an interesting job for a while. But then he started to wonder if he was wasting his youth.

The concept of AI Flow Chat startet buzzing in his head.

The story told by Alexander Le

The grind

I knew I had to make something happen if I wanted to reach my dream of making my own company.

I started tweeting (on X you know …) seriously. Trying to make people read my words, and get people to know me. I got nothing for about a year. 10-20 views per tweet.

It was very demotivating. I felt like trash. But something happened.

The 3.2M views that changed my life

I had 100 followers at the time I posted my life-changing tweet (see below). I posted a demo of a tool I made for generating SEO articles, and it went super viral. In the span of 2 days, it got 3.2M views and 800 comments.

I grew my following from 100 to 600 followers overnight.

As a wise man once told me: “If you get 3.2M people seeing your tweet, you should quit your job”. Well, no-one told me that. But I did go full-time indie hacker to make this adventure happen.

What is AI Flow Chat?

I built a no-code drag and drop AI workflow builder. You connect prompts together to build complex prompt systems. You can use this to automate your content, like texts and images.

It’s a ChatGPT alternative. For people who spend a lot of time writing the same prompts everyday and want to automate their prompts. It’s dead-simple made for non-technical users.

Please go try it out

I started working full time on the project on April 7th 2025. I soft launched to to friends around April 14th, and publicly launched April 21st.

I’m working on this all by myself.

The business model

AI Flow Chat is a Saas business.

I offer a free plan and a Basic plan ($20 per month). The Basic plan includes:

• Unlimited runs on all Fast models

• Unlimited runs on all Standard models

• 100 daily runs on Premium models

The first 10 users

Views don't necessarily translate into real users.

I spent 2 weeks building out my MVP (Minimum Viable Product) and launched it to people in my close network. I reached out to everyone I thought would be interested in my tool. Not much happened here. I had yet to figure out how to market my product.

The first 20 users

I started to market it to my followers on X. I reached out to people in the original viral post and asked for feedback. Most people did not get back to me. But a few did. And I’m forever grateful for those who did 🧡

It showed that people were still interested in what I posted. Strangers thought what I did was interesting. That fueled something in me.

The first 40 users

I expanded to other marketing channels. Primarily Reddit. I posted in all entrepreneurial subreddits I could find - example below:

I built an AI wrapper that let’s you make your own AI wrapper (Reddit)

A few hits. My analytics spiked for page views. Thought everything was great, and that it would go on for a while. But after one weekend it died down.

I was missing something important.

The first 100 users

I had trouble figuring out how to angle my product. My landing page’s tagline was “Turn 3 Hours of AI Work into 3 Minutes”.

I realized along the way, that it’s way too vague and doesn’t really have any emotional pull. Also it was hard for me to market, because it’s so vague that it could be applied to anything.

People want to feel continuity between the marketing material and the landing page. So I knew I had to change the title.

This changed everything. It’s a much better tagline that evokes curiosity. I went from around 1-2 sign ups a day to 10-15 daily signups without change in page views.

More stats

Where to go from here

My mission from the beginning was to get my first paying user within the first 3 months of going full-time into this project. I am 2 months into the project and just added a Stripe plan 2 weeks ago.

Since I now have distribution in place (somewhat), I can focus a bit more on product, and work towards bringing value to my users.

As I am writing this, I have exactly 26 days to get a paying customer.

Follow the rest of the journey by following me on X.

I’ll see you around.