Eliana's path to location-independent SaaS success

Meet Eliana Jordan.

Eliana Jordan is a dive instructor who learned to code. She worked for a bit as a developer but quickly ran to build her own products.

She lives around the world in hot places where she can scuba dive or kitesurf.

The last two years she has spent coding, bootstrapping her products, and experimenting with building things fast.

The story told by Eliana Jordan

Starting out

My journey started from frustration: overpriced tools, repeated boilerplate setups, and the endless hunt for diving courses. That frustration turned into a series of products that solve my problems (and hopefully others’ too).

My products

I currently focus on the three products below. They all went live in 2025.

SEOZast

SEOZast is built to simplify SEO for founders tired of expensive, clunky tools.

PeerQuik

PeerQuik is a next.js boilerplate to launch SaaS quickly, ready for both C2C and B2C setups. Perfect for solo founders who want to ship fast.

Be Underwater

Be Underwater is a platform for divers to explore, learn, and book experiences without wasting hours searching for dive courses.

SEOZast was built in 10 days in May 2025. PeerQuik took a few weeks. Be Underwater, my biggest project, took a year of development.

My approach is simple: I build things I would use myself. This means I skip long market research - if I’m the target user, I already know the problems that need solving.

Marketing

SEOZast

For SEOZast, I got the first paying users within a week promoting on X. Example post below.

It is growing quickly. My free keyword generator tool has around 5,000 monthly visitors and almost 300 users (paid and free).

PeerQuik

PeerQuik is built on the PeerQuik boilerplate.

It filled a real gap in the market. There were almost no B2C-ready boilerplates when I launched it, and founders wanted something they could use to build fast without starting from scratch.

Consistent visibility also helped growth. Every time I published a YouTube tutorial, I showcased PeerQuik in action, and the addition of the B2B boilerplate brought even more organic interest from builders looking for a complete setup.

Be Underwater

Be Underwater managed to onboard 100 dive centers just from cold emails.

I scraped public websites to collect dive center information (watch my YouTube tutorial). I used AI to craft clear and friendly emails, and responded as a fellow instructor, which created trust.

I also included short videos demonstrating how the platform worked, making the signup process extremely simple and lowering friction for busy dive centers.

Since it’s a niche market, the best channels were Instagram and TikTok. Example posts below.

All three platform combined

Additionally my social media (X, YouTube, newsletter) has grown steadily, adding another stream of revenue and feedback.

Example of one of my YouTube videos below.

I grew my X audience from 0 to 15k in 10 months. Being on X also taught me to launch fast, iterate publicly, and avoid overthinking perfection.

My marketing in general has been completely organic - no paid ads.

My MRR is still low, around $200 from my SaaS business.

Challenges

Marketing solo is hard, especially as a developer. Building an audience while building the product has been key.

What’s next

On SEOZast I’m working on adding more free tools, automations, and improving long-tail keyword features.

On Be Underwater I’m expanding into liveaboards and dive travel experiences.

Also - I’m creating some new apps 🙂

My advice

My advice to fellow founders: launch fast, build what you would use, and document your journey. Grow an audience.

Momentum compounds, and building in public creates your first customers while you’re still coding.

Connect with Eliana Jordan

You’ll find Eliana on a lot of social platforms.

• X

• TikTok

• YouTube

• Instagram